Simply put—our goal is to rid the world of BRUTAL Branding.

We're On A Mission

Meet

& CREATIVE Director

Jess Scarcella

The FOUNDER

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Simply put—our goal is to rid the world of BRUTAL Branding.

Request a quote

Request a quote

Your brand should have you feeling ON CLOUD 9.

Meet

—the passion, the days that go by when you realize you haven't eaten a single thing, the endless nights—all of the sacrifices it takes to build something from scratch. This is a huge part of why I'm obsessed with helping small business owners build brands and websites that make them feel PROUD.

As a designer, I see the potential within your story and use it to craft a visual identity for your brand that feels true to you and your target audience. I've been helping small businesses do it for almost 10 years.

By happenstance I have a ton of experience working with businesses that suffer from something that I like to call BRUTAL BRANDING. If you could search for Brutal Branding on WebMD this is what you would find… 

& CREATIVE Director

Jess Scarcella

After four years of owning a business, I get it

The FOUNDER

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The most effective treatment for Brutal Branding is to work with a knowledgable specialist.

pssst
Set In Simple

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Wasted time & money
Confusion across your team
Making avoidable mistakes
Headaches
Alienating your target market 
Loss of sleep
Difficulty attracting customers 
Embarrassment
Lack of confidence

The most common symptoms of Brutal Branding include: 

Hiring an under-qualified distant relative to design your logo 
Randomly picking colors each time you create branded materials
DIY-ing your website with no prior experience
Not investing the proper amount of time or money into your brand up front

Common causes of Brutal Branding include but are not limited to:

Brutal Branding is common and in most cases, curable with the proper treatment. 

The affliction suffered by businesses with haphazard, inconsistent brand elements—pieces thrown together without intentional thought, failing to resonate with the intended target audience.

brutal branding:

That's the BIG reason why Set In Simple was born—to cut through the chaos and simplify your branding so your business can thrive with the online presence it truly deserves. 

Our purpose is to help business owners reverse the effects of Brutal Branding or to make sure they dodge them altogether. Simply put—we're here to rid the world of Brutal Branding.

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When you skimp on the foundational investment of your brand, you're setting yourself up for a world of complications.

Why Set In SIMPLE?

PSSST
Set In Simple

simplify the complexities, and craft a brand that not only turns heads but makes running your business easier for you.

Let's team up,

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Let's
Mia Thermopolis
this Sh*t

You know what you do best and your business services and offerings are locked down.

You're ready to work together to elevate your business. 

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photography by Danielle Dyer

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