—the passion, the days that go by when you realize you haven't eaten a single thing, the endless nights—all of the sacrifices it takes to build something from scratch. This is a huge part of why I'm obsessed with helping small business owners build brands and websites that make them feel PROUD.
As a designer, I see the potential within your story and use it to craft a visual identity for your brand that feels true to you and your target audience. I've been helping small businesses do it for almost 10 years.
By happenstance I have a ton of experience working with businesses that suffer from something that I like to call BRUTAL BRANDING. If you could search for Brutal Branding on WebMD this is what you would find…
Wasted time & money Confusion across your team Making avoidable mistakes Headaches Alienating your target market Loss of sleep Difficulty attracting customers Embarrassment Lack of confidence
The most common symptoms of Brutal Branding include:
Hiring an under-qualified distant relative to design your logo Randomly picking colors each time you create branded materials DIY-ing your website with no prior experience Not investing the proper amount of time or money into your brand up front
Common causes of Brutal Branding include but are not limited to:
Brutal Branding is common and in most cases, curable with the proper treatment.
The affliction suffered by businesses with haphazard, inconsistent brand elements—pieces thrown together without intentional thought, failing to resonate with the intended target audience.
brutal branding:
That's the BIG reason why Set In Simple was born—to cut through the chaos and simplify your branding so your business can thrive with the online presence it truly deserves.
Our purpose is to help business owners reverse the effects of Brutal Branding or to make sure they dodge them altogether. Simply put—we're here to rid the world of Brutal Branding.